@misc{BerheideEngelen2022,
  author    = {Jan-Luca Berheide and Monika Engelen},
  title     = {Digitales Word-of-Mouth-Marketing: Status Quo und Anwendung f{\"u}r kleine Dienstleistungsunternehmen},
  doi       = {10.57683/EPUB-2024},
  institution = {Fakult{\"a}t 10 / Institute for Business Administration and Leadership},
  series    = {IBAL Schriftenreihe: Contributions to Business Administration and Leadership},
  number    = {2022, 4},
  pages     = {12},
  year      = {2022}
}