TY - RPRT U1 - Arbeitspapier A1 - Voth, Jana T1 - Corporate Social Responsibility in Practice - REWE and Fair Trade N2 - This paper gives a practical approach to the area of business ethics, in particular to Corporate Social Responsibility (CSR), via analyzing how the retail chain REWE shows its commitment to its social responsibilities as defined by the four-part model of CSR. As Fairtrade offers one way for fulfilling social responsibilities, in particular the ethical and philanthropic responsibilities of CSR, REWE’s participation in selling Fairtrade products is analyzed. This analysis is conducted by applying the criteria for receiving the Fairtrade Award to REWE which allows drawing conclusions about REWE’s commitment to Fairtrade. Information for this assessment is taken from publicly available sources as well as from personal communication with the Fairtrade organization TransFair. The paper further gives an indication about the match between REWE’s communication – as the selling of Fairtrade products is communicated via REWE’s sustainability program – and REWE’s action concerning social responsibility, expressed by its commitment to Fairtrade. Implementing a sustainability program is one way for companies to exercise CSR and thus the analysis conducted concerning REWE’s commitment to Fairtrade is an attempt to answer the question whether companies’ communication about their CSR efforts matches their actions. T3 - Forum NIL - 1/2013 KW - Fairer Handel KW - Fair Trade KW - Nachhaltigkeit KW - Sustainability KW - Nachhaltigkeit KW - Corporate social responsibility Y1 - 2013 U6 - https://nbn-resolving.org/urn:nbn:de:hbz:832-epub4-3755 UN - https://nbn-resolving.org/urn:nbn:de:hbz:832-epub4-3755 SP - 51 S1 - 51 ER -