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Corporate Social Responsibility in Practice - REWE and Fair Trade

  • This paper gives a practical approach to the area of business ethics, in particular to Corporate Social Responsibility (CSR), via analyzing how the retail chain REWE shows its commitment to its social responsibilities as defined by the four-part model of CSR. As Fairtrade offers one way for fulfilling social responsibilities, in particular the ethical and philanthropic responsibilities of CSR, REWE’s participation in selling Fairtrade products is analyzed. This analysis is conducted by applying the criteria for receiving the Fairtrade Award to REWE which allows drawing conclusions about REWE’s commitment to Fairtrade. Information for this assessment is taken from publicly available sources as well as from personal communication with the Fairtrade organization TransFair. The paper further gives an indication about the match between REWE’s communication – as the selling of Fairtrade products is communicated via REWE’s sustainability program – and REWE’s action concerning social responsibility, expressed by its commitment to Fairtrade. Implementing a sustainability program is one way for companies to exercise CSR and thus the analysis conducted concerning REWE’s commitment to Fairtrade is an attempt to answer the question whether companies’ communication about their CSR efforts matches their actions.

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Verfasserangaben:Jana Voth
URN:urn:nbn:de:hbz:832-epub4-3755
Schriftenreihe (Bandnummer):Forum NIL (1/2013)
Dokumentart:Arbeitspapier
Sprache:Englisch
Datum des Hochladens:17.01.2014
GND-Schlagwort:Fairer Handel; Nachhaltigkeit
Freies Schlagwort / Tag:Corporate social responsibility; Nachhaltigkeit; Sustainability
Fair Trade
Seitenzahl:51
Fakultäten und Zentrale Einrichtungen:Wirtschafts- und Rechtswissenschaften (F04) / Fakultät 04 / Institut für Betriebswirtschaftslehre
DDC-Sachgruppen:300 Sozialwissenschaften / 330 Wirtschaft
JEL-Klassifikation:M Business Administration and Business Economics; Marketing; Accounting
Open Access:Open Access
Lizenz (Deutsch):License LogoCreative Commons - Namensnennung-Nicht kommerziell-Keine Bearbeitung