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A Comparison of Fair Trade in Selected European Countries

  • This paper gives an overview of the development of Fair Trade in six European countries: Austria, France, Germany, the Netherlands, Switzerland and the United Kingdom. After the description of the food retail industry and its market structures in these countries, the main European Fair Trade organizations are analyzed regarding their role within the Fair Trade system. The following part deals with the development of Fair Trade sales in general and with respect to the products coffee, tea, bananas, fruit juice and sugar. An overview of the main activities of national Fair Trade organizations, e.g. public relation activities, completes the analysis. This study shows the enormous upswing of Fair Trade during the last decade and the reasons for this development. Nevertheless, it comes to the conclusion that Fair Trade is still far away from being an essential part of the food retail industry in Europe.

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Metadaten
Verfasserangaben:Jasmin Baumgartl, Ann-Kathrin Boderius, Manfred Kiy, Wiltrud Terlau, Jana Voth
URN:urn:nbn:de:hbz:832-epub4-6084
Schriftenreihe (Bandnummer):Forum NIL (1/2014)
Dokumentart:Arbeitspapier
Sprache:Englisch
Datum des Hochladens:03.12.2014
Freies Schlagwort / Tag:Nachhaltigkeit im Lebensmittelhandel
Europe; Fair Trade; Sustainability in food retailing
Seitenzahl:50
Fakultäten und Zentrale Einrichtungen:Wirtschafts- und Rechtswissenschaften (F04)
JEL-Klassifikation:M Business Administration and Business Economics; Marketing; Accounting
Open Access:Open Access
Lizenz (Deutsch):License LogoCreative Commons - Namensnennung-Nicht kommerziell-Keine Bearbeitung