Open Access

Peter Wessels, Susann Kowalski

• •This study measures the influence of the documentary “A Life on Our Planet” on six dimensions representing the attitude towards the destruction of the natural world. •Schwartz norm activation model was used to create the dimensions. •The dimensions represent hope, awareness of the consequences caused by animal agriculture, connectedness to nature, motivation to act against environmental destruction, shifting of responsibility, and helplessness. •Significant changes were observed on all scales except shifting responsibility using paired and independent t-tests, with motivation and hope showing the highest effect sizes. •The results show that the object under investigation has positive immediate effects on the attitude towards the destruction of the natural world. •Since the survey was conducted as part of a master's thesis at the Cologne University of Technology, there are several limitations, such as demand characteristics and a non-representative sam-ple.