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This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of TH Köln and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic lipstick export opportunities to the German and US markets.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of TH Köln and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic chickpeas export opportunities to the German and US markets.
Im Rahmen eines Forschungsaufenthaltes an der Universidad de Buenos Aires (UBA) wurde in Kooperation mit der Fakultät für Veterinärwissenschaften und dem Zentrum für Interdisziplinäre Wasserforschung (CETA) eine Befragung unter Studierenden und Mitarbeitenden (wissenschaftlichen und Verwaltungsmitarbeitern sowie Professoren) durchgeführt. Diese Befragung befasste sich inhaltlich mit Themen zur Einstellung argentinischer Konsumenten zu nachhaltigen und biologischen Lebensmitteln. Dabei spielte ebenfalls die Wahrnehmung dieser Lebensmittel anhand von Siegeln eine Rolle. Ferner wurden auch Fragen zum Bewusstsein für zertifizierte Produkte gestellt, das ein Präjudiz für ein spezifisches Einkaufsverhalten ist. Die in der Befragung genutzten Siegel erfreuen sich einer gewissen Beliebtheit, wobei sich die tatsächliche Wahrnehmung im Lebensmittelhandel davon unterscheidet und sich keine generelle Kaufbereitschaft der Konsumenten daraus ableiten lässt (siehe hierzu Terlau und Hirsch (2015) oder Padel und Foster (2005)). Interessant sind die Unterschiede zwischen männlichen und weiblichen Befragten in Bezug darauf, was ihnen bei ihren Lebensmitteln persönlich wichtig ist. Dies sind beispielsweise geschlechtsspezifische Ansichten zu Qualität und Frische beim Thema „Fleisch“. Die befragten Konsumenten sind sich hingegen weitgehend darüber einig, dass sie mit biologischen Lebensmitteln eine besondere Qualität verbinden und der Preis kein allgemeines Kaufhindernis darstellt. Dies gilt allerdings nur für Argentinien, während deutsche Konsumenten den Preis sehr wohl als kritischen Aspekt sehen. Verglichen mit dem Preisniveau für konventionelle Produkte ergibt sich jedoch für Konsumenten beider Länder eine ähnliche zusätzliche Zahlungsbereitschaft gegenüber einem konventionellen Produkt, sofern Lebensmittel ein entsprechendes Siegel tragen.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of TH Köln and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic tofu export opportunities to the German and US markets.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of TH Köln and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores fresh organic strawberries export opportunities to the German and US markets.
In dieser Arbeit werden zunächst die Werbebestimmungen (Produktplatzierung, Schleichwerbung, Sponsoring etc.) der einzelnen Gesetze dargestellt und erläutert. Anschließend werden die Videoportale, insbesondere YouTube, im deutschen Rechtssystem eingeordnet und geprüft, ob sie unter den verfassungsrechtlichen Rundfunkbegriff und/oder einfachgesetzlichen Rundfunkbegriff fallen oder nicht. Letztlich erfolgt die Prüfung der Anwendbarkeit der werberechtlichen Rahmenbedingungen des Rundfunkstaatsvertrages unter besonderer Berücksichtigung des Kriteriums der Fernsehähnlichkeit im Rahmen des § 58 Abs. 3 Rundfunkstaatsvertrages. Es wird geprüft, ob es sich bei YouTube um ein fernsehähnliches Telemediuem im Sinne des § 58 Abs. RStV handelt.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of TH Köln and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic canned corn export opportunities to the German and US markets.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of TH Köln and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic black tea export opportunities to the German and US markets.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of TH Köln and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic/fair trade coffee export opportunities to the German and US markets.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of TH Köln and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic coconut oil export opportunities to the German and US markets.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of TH Köln and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic canned tomatoes export opportunities to the German and US markets.
The effects of global warming, the depletion of non-renewable resources, the loss of biodiversity and a growing population, has affected nature and humanity over the past decades. Unless we change course in how we produce and consume, severe consequences for life on this Planet in the future are likely to follow. Based on that background, this paper looks at one area of consumption, namely food, and analyses a particular market within this area which causes high environmental pressures, i.e. the meat market. After having laid the theoretical foundation of sustainable consumption, an overview of the problems arising in the food sector in general and the meat market in particular is given. An in-depth analysis of the consumption of meat in one country, namely Germany, follows. Germany has been chosen as an exemplary for a country showing an excessive consumption of meat. This contributes to the problems linked to the meat market. The past development of the consumption of meat is evaluated and forms the basis for predicting a possible development of meat consumption in Germany until 2025. Based on the findings, conclusions are drawn about a possible trend towards sustainable consumption in the German meat market.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of Cologne University of Applied Sciences and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic cotton export opportunities to the German and US markets.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of Cologne University of Applied Sciences and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic oats export opportunities to the German and US markets.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of Cologne University of Applied Sciences and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic rye export opportunities to the German and US markets.
This paper gives a practical approach to the area of business ethics, in particular to Corporate Social Responsibility (CSR), via analyzing how the retail chain REWE shows its commitment to its social responsibilities as defined by the four-part model of CSR. As Fairtrade offers one way for fulfilling social responsibilities, in particular the ethical and philanthropic responsibilities of CSR, REWE’s participation in selling Fairtrade products is analyzed. This analysis is conducted by applying the criteria for receiving the Fairtrade Award to REWE which allows drawing conclusions about REWE’s commitment to Fairtrade. Information for this assessment is taken from publicly available sources as well as from personal communication with the Fairtrade organization TransFair. The paper further gives an indication about the match between REWE’s communication – as the selling of Fairtrade products is communicated via REWE’s sustainability program – and REWE’s action concerning social responsibility, expressed by its commitment to Fairtrade. Implementing a sustainability program is one way for companies to exercise CSR and thus the analysis conducted concerning REWE’s commitment to Fairtrade is an attempt to answer the question whether companies’ communication about their CSR efforts matches their actions.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of Cologne University of Applied Sciences and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores walnuts export opportunities to the German and US markets.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of Cologne University of Applied Sciences and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores vanilla export opportunities to the German and US markets.