Fakultät 10 / Advanced Media Institute
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- Authenticity (1)
- Authentizität (1)
- Blog readers (1)
- Blogging (1)
- Content monetisation (1)
- Credibility (1)
- Deutschland (1)
- Estland (1)
- Estonia (1)
- European Union (1)
Faculty
Blogging has established itself as an important and influential part of the
modern online media. At the dawn of the blogosphere people were publishing
their diaries and life journals. Nowadays, some bloggers operate blogs that are
hardly any different from online newspapers and magazines. On the one hand
professional blogging is broadly accepted in the society, but on the other hand
it is poorly understood. The purpose of this explorative study is to broaden
the understanding of blogging as a professional activity. In particular, this
study explores the aspects of professional blogging and the interplay between
credibility, authenticity and monetisation in blogs.
To understand blogging as a professional activity an extensive literature
research is conducted. First, main concepts of blogging as a social activity
are discussed. Then, the changes that come together with the transformation
of a social activity into a professional activity of blogging are discussed. To
look at the activity of blogging from an unusual perspective, a comprehensive
qualitative survey is conducted with blog readers. The survey examines
not only readers’ perception of blogging as a professional activity, but also
motivations for reading blogs and attitude to monetising practices and labelling
of monetised content in blogs. Information received from the survey is used to
draw some conclusions about the state of the art of blogging as a professional
activity, and challenges and opportunities blogging industry faces nowadays.
Since the development of eGovernment systems is gaining worldwide momentum, the European Union is constantly increasing its efforts to induce the development of eGovernment systems in its member states. The currently running strategy is the ’eGovernment Action Plan 2016-2020’, which understands itself as a catalyst for developments in the member states.
Despite these ongoing efforts by the European Union regarding eGovernment, stud- ies are repeatedly revealing that the quality and acceptance by the citizens of dig- ital public services are varying heavily within the EU. Being based on the same political guidelines provided by the EU, the national strategies implemented the core principles to different degrees. These different implementation rates, analyzed for Germany, the United Kingdom and Estonia, supplement the holistic analysis of the eGovernment policies, applications and usage in each member state. This gets proven by the connection of this indicator with related studies in the field of eGov- ernment applications and usage within the European Union.
The aim of this thesis is, on the one hand, to quantify differences in the implementa- tion of the ’eGovernment Action Plan 2016-2020’ into national policies in Germany, the UK and Estonia and, on the other hand, establish this indicator as a valuable asset for evaluating and monitoring the eGovernment efforts by the EU member states.