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This thesis focuses on the identification of influential users, also known as key opinion leaders, within the social network Instagram. Instagram is a very popular platform to share images with the option to categorise the images by certain tags. It is possible to collect public data from Instagram via the open API of the platform.
This thesis presents a concept to create an automated crawler for this API and col- lect data into a database in order to apply algorithms from graph theory to identify opinion leaders afterwards. The sample topic for this thesis has been veganfood and all associated posts from Instagram have been crawled.
After the user data has been crawled a graph has been created to do further research with common social network analysis tools. The graph contained a total set of more than 26,000 nodes.
To identify opinion leaders from this graph, five di↵erent metrics have been applied, in particular PageRank, Betweenness centrality, Closeness Centrality, Degree and Eigen- vector centrality. After applying the di↵erent algorithms the results have been eval- uated and additionally an marketing expert with focus on social media analysed the results.
This project was able to figured out that it is possible to find opinion leaders by using the PageRank algorithm and that those opinion leaders have a very good value of en- gagement. This indicates that they show a high interaction with other users on their posts. In conclusion the additional research options are discussed to provide a future outlook.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of TH Köln and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic canned tomatoes export opportunities to the German and US markets.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of TH Köln and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic coconut oil export opportunities to the German and US markets.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of TH Köln and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic/fair trade coffee export opportunities to the German and US markets.
This market research paper has been prepared under the supervision of Prof. Dr. Wolfgang Veit of TH Köln and Prof. Dr. Carol Scovotti of University of Wisconsin-Whitewater in the course of the inter-university cross-border collaboration student research project “Export Opportunity Surveys (EOS)”. This study explores organic canned corn export opportunities to the German and US markets.
Ziel der Arbeit war es, den Nutzen der Google Glass im Alltag und ihr Potenzial als AR-Brille ( Augmented Reality ) aufzuzeigen. Mit der Arbeit wurde ein ortsbasierter AR Ansatz vorgestellt, der innerhalb von Gebäuden zum Einsatz kommt. Als Beispielszenario diente die AR-basierte Navigation innerhalb des Gebaudes der TH Köln. Hierbei wurde ein Umgebungsmodell in Form eines Regular Grids konstruiert, welches eine diskrete Positionsbestimmung im Raum erlaubt. Ferner wurden verschiedene Verfahren zur Positionsbestimmung innerhalb von Gebäuden gegen übergestellt und deren Vor- und Nachteile evaluiert. Hierbei wurden die Erkenntnisse gewonnen, dass die Positionsbestimmung mittels LLA Markern die höchste Stabilität, jedoch die geringste Kontinuität aufweist, da Marker zunächst erkannt werden müssen, bevor die Position bestimmt werden kann.
Um einen zuverlässigen kontext-sensitiven Sicherheitsdienst bereitzustellen, ist die Vollständigkeit des zur Bewertung genutzten Sicherheitskontextes von wesentlicher Bedeutung. Der Anwendungskontext leistet dazu einen fundamentalen Beitrag. Aufgrund der fehlenden Interpretationslogik ist allerdings der Anwendungskontext von aussen nicht ermittelbar. Die Integration einer den Sicherheitsdienst unterstützenden Komponente in die Anwendung schafft hierzu auf zweierlei Weise Abhilfe. Sie stellt Anwendungskontextinformationen zur Verfügung und gewährleistet effektiv eine kontext-sensitive Sicherheitsadaption.
M&A-Transaktionen werden selten so erfolgreich, wie sie geplant wurden. Dies wirft immer wieder die Frage auf, ob die Entscheidung für die Transaktion eine „gute“, d. h. rationale Entscheidung war und ob der Prozess auf optimale Weise geführt wurde. Im Rahmen der Studie wurden Experten aus 24 DAX-30-Unternehmen zum Thema „Rationalität und Irrationalität im M&A-Prozess“ befragt. Wunsch und Wirklichkeit fallen demnach deutlich auseinander und gerade Faktoren, die die Rationalität in einem Prozess erhöhen sollen, können diese in eine ungewollte Richtung treiben: Wachstumsstrategie, Anreizsysteme, Gremienentscheidungen, Bewertungsmodelle, auch Eigeninteressen der Akteure und Emotionen spielen eine große Rolle. Die Experten bestätigen insbesondere die hohe Relevanz verhaltenstheoretischer Phänomene wie den Planungsfehlschluss, den Herdeneffekt, oder die Selbstüberschätzung im M&A-Prozess.
The topic for the thesis originated from the CAP4ACCESS project run by the European Commission and its partners, which deals towards the sensiti-zation of people and development of tools for awareness about people with movement disabilities. The explorative analysis is never ending and to explore and find interest-ing patterns and the results is a tedious task. Therefore, a scientific approach was very important. To start with, familiarizing the domain and the data sources were done. Thereafter, selection of methodology for data analysis was done which resulted in the use of CRISP-DM methodology. The data sources are the source of blood to the analysis methodology, and as there were two sources of data that is MICROM and OSM Wheelchair History(OWH), it was important to integrate them together to extract relevant datasets. Therefore a functional and technically impure data warehouse was created, from which the datasets are extracted and analysed.The next task was to select appropriate tools for analysis. This task was very important as the data set although was not big data but con-tained a large number of rows. After careful analysis, Apache spark and its machine learning library were utilized for building and testing supervised models. DataFrame API for Python, Pandas, the machine learning library Sci-kit learn provided unsupervised algorithms for analysis, the association rule analysis was performed using WEKA. Tableau[21] and Matplotlib[24] provide attractive visualizations for representation and analysis.
When it comes to web applications and their dynamic content, one seemingly common trouble area is that of layouts. Frequently, web designers resort to frameworks or JavaScript-based solutions to achieve various layouts where the capabilities of Cascading Style Sheets (CSS) fall short. Although the World Wide Web Consortium (W3C) is attempting to address the demand for more robust and concise layout solutions to handle dynamic content with the recent and upcoming specifications, a generic approach to creating layouts using constraint syntax has been proposed and implementations have been created. Yet, the introduction of constraint syntax would change the CSS paradigm in a fundamental way, demanding further analysis to determine the viability of its inclusion in core web standards. This thesis focuses on one particular aspect of the introduction of constraint syntax: how intuitive constraint syntax will be for designers. To this end, an experiment is performed involving participants thinking aloud while reading code snippets. Also, cursor movements are recorded as a proxy for eye movement over the code snippets. The results indicate that, upon first-impression, constraint syntax within CSS is not intuitive for designers.