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Faculty
Start-ups operate in dynamic seed stage, start-up stage and growth stage in an uncertain and volatile environment. An analysis of 59 start-ups shows that companies have special characteristics in terms of the organisational characteristics of employer attractiveness and flexible work organisation. The effects of the two organisational characteristics on an agile workforce are proven by a literature study. The study concludes with a theoretical-conceptual model that illustrates the factors influencing employer attractiveness and flexible work organisation. The results of the survey are brought together with the current state of literature and an approach to organisational agility is developed that takes deregulation tendencies into account.
The purpose of this article is to analyze the specific success factors of start-ups and to examine their phase dependency. Based on a literature study, 13 start-up-specific success factors from three categories (founders, situational occurrence, strategy) are identified and examined for their influence and phase dependency. For this purpose, 54 employees of successful german start-ups are asked how strongly they assess the influence of the respective success factor and in which phase (pre-foundation, foundation, growth) it has the strongest effect. The results show that the hypotheses derived from the theory are confirmed to a very large extent by the study.
Educational institutions have increasing needs for professional digital communication. When selecting suitable communication tools, there is a need for appropriate information as a basis for decision-making. Messenger communication in particular is strongly integrated into people's private everyday lives. While needs for extensive data-secure communication in educational contexts are increasing, there is a lack of concepts for data-protected and privacy-preserving support of educational processes through software (Karaboga et al 2014; Digitalcourage e.V. n.d.) , as well as for mandatory training for professionals (Zorn, Tillmann, and Kaminski 2014; Imort and Niesyto 2014), and reliable information for viable software alternatives. This paper outlines the specific requirements of educational institutions when selecting suitable software, using messenger communication as an example. From these requirements, criteria for needed information are presented as a basis for software selection decisions in three categories: data protection/privacy, accessibility/low-barrier, practicability. Since no criteria and good practice suggestions were available so far, a study was conducted to elicit the characteristics of potentially suitable messenger software. To this end, the necessary criteria for the three categories mentioned were first defined and then German and well-known international messengers were tested for data protection criteria. Based on the results for conformity with the EU's General Data Protection Regulation (GDPR) as an inclusion criterion, the messengers in question were subjected to a practical test. In the process, additional practicality criteria were developed, in part iteratively.
In addition to institution-internal messengers, six services were identified among the freely available provider-dependent messengers that can be used in a GDPR-compliant manner, at least for users over the age of 16. At the time of publication, this leaves only five: Threema, Wire, SID, Ginlo, Chiffry. Furthermore, provider-independent messenger systems that adhere to the international standard protocol for the exchange of chat messages (XMPP) appear to be a viable option for educational institutions. In-house or commissioned server hosting would then be possible and a corresponding agreement for commissioned data processing can be concluded with an IT service provider.
The decisions to use "Wire" and "Threema Work" in the IDiT project context are explained and justified. The context was vocational training for prospective office management clerks at vocational schools and vocational training centers. Although the underlying considerations are tailored to the project context (application in the Berufsförderungswerk Köln), they can be generalized.
The increasing public awareness of business related impacts on environmental and social well-being, be it positive or negative, are nowadays key drivers of corporate success. Internal and external business environments exert pressure and force transparency as well as responsible action in terms of resolving environmental and social impacts. In line with this, Porter and Kramer regard business behaviour that addresses societal needs and challenges, as the “new way to achieve economic success”.
However, whereas some companies “remain trapped in an out-dated approach to value creation” and restrict their CSR commitment to the compliance with governmental regulation, others proactively address stakeholder needs. By addressing these needs, companies can benefit from grasping the opportunity of enhanced cost efficiency and lowered risk or gaining competitive advantages through establishing unique value propositions, in a way that meets stakeholder demands. Apart from that, CSR performance can be seen as powerful tool to successfully influence stakeholder perceptions in terms of reputation, and thus an exceptional source of value creation. In addition to this, organisations can profit from win-win-win situations related to syncretic value creation by means of partnering with stakeholders. This, however, implies expanding the focus of cost- and risk-reduction towards increasing competitiveness through creating mutual benefits for environment, society and the economy alike.
Although a growing number of companies have recognised the advantages coming along with Corporate Social Responsibility engagement, the accompanying efforts have not been sufficiently mature yet. Due to the fact that many organizations apply a rather narrow and out-dated approach to value creation, they fail to achieve a balance between environmental, social and economic objectives. This, in turn, implies a restriction in their ability to exploit the full value creation potential that is related to CSR engagement. But even organisations applying a broader perspective of value creation, struggle to internalise the opportunities. This is mainly due the challenge of balancing and integrating economic and non-economic criteria. At the same time, organizations are facing the challenge of getting support from senior management and staff. Thus, in order to profit from adopting a ‘broad perspective’, firms must build a deep understanding of the benefits resulting from mutual value creation. However, the main challenge remains the systematic and strategy related integration of Corporate Social Responsibility strategies into core business processes. In respect to this, organizations have to take into account that “social and environment performance are almost certainly unique to each organization”. Thus, value creation in terms of CSR has to be understood as a highly complex set of cause-an-effect relationships among mediating variables and situational contingencies, which is too specific to rely on poorly structured and generic approaches.
In brief, organisations seem to struggle establishing an understanding that does not consider environmental, social and economic benefits as mutually exclusive. Notwithstanding, that such an understanding is established the complexity of factors influencing Corporate Social Responsibility impedes to balance between economic and non-economic criteria. Furthermore, organisations have difficulties to strategically integrate, manage and measure environmental and social performance drivers as well as outcome measures.
This paper summarizes the findings on marketing automation and suitable tools, especially for companies in the Start-Up and early development phases.
It is based on Nadine Männel's bachelor thesis, which was supervised by Prof. Dr. Monika Engelen from October to December 2018. In addition to researching the basic theory of Start-Ups and Marketing Automation, 12 tools were analysed for their usability in Start-Ups.
The core content of this paper is both to create an understanding of marketing automa-tion and to derive concrete recommendations for applicable tools for marketing automation.
The effects of global warming, the depletion of non-renewable resources, the loss of biodiversity and a growing population, has affected nature and humanity over the past decades. Unless we change course in how we produce and consume, severe consequences for life on this Planet in the future are likely to follow. Based on that background, this paper looks at one area of consumption, namely food, and analyses a particular market within this area which causes high environmental pressures, i.e. the meat market. After having laid the theoretical foundation of sustainable consumption, an overview of the problems arising in the food sector in general and the meat market in particular is given. An in-depth analysis of the consumption of meat in one country, namely Germany, follows. Germany has been chosen as an exemplary for a country showing an excessive consumption of meat. This contributes to the problems linked to the meat market. The past development of the consumption of meat is evaluated and forms the basis for predicting a possible development of meat consumption in Germany until 2025. Based on the findings, conclusions are drawn about a possible trend towards sustainable consumption in the German meat market.
This paper gives an overview of the development of Fair Trade in six European countries: Austria, France, Germany, the Netherlands, Switzerland and the United Kingdom. After the description of the food retail industry and its market structures in these countries, the main European Fair Trade organizations are analyzed regarding their role within the Fair Trade system. The following part deals with the development of Fair Trade sales in general and with respect to the products coffee, tea, bananas, fruit juice and sugar. An overview of the main activities of national Fair Trade organizations, e.g. public relation activities, completes the analysis. This study shows the enormous upswing of Fair Trade during the last decade and the reasons for this development. Nevertheless, it comes to the conclusion that Fair Trade is still far away from being an essential part of the food retail industry in Europe.
This paper gives a practical approach to the area of business ethics, in particular to Corporate Social Responsibility (CSR), via analyzing how the retail chain REWE shows its commitment to its social responsibilities as defined by the four-part model of CSR. As Fairtrade offers one way for fulfilling social responsibilities, in particular the ethical and philanthropic responsibilities of CSR, REWE’s participation in selling Fairtrade products is analyzed. This analysis is conducted by applying the criteria for receiving the Fairtrade Award to REWE which allows drawing conclusions about REWE’s commitment to Fairtrade. Information for this assessment is taken from publicly available sources as well as from personal communication with the Fairtrade organization TransFair. The paper further gives an indication about the match between REWE’s communication – as the selling of Fairtrade products is communicated via REWE’s sustainability program – and REWE’s action concerning social responsibility, expressed by its commitment to Fairtrade. Implementing a sustainability program is one way for companies to exercise CSR and thus the analysis conducted concerning REWE’s commitment to Fairtrade is an attempt to answer the question whether companies’ communication about their CSR efforts matches their actions.
This study paper introduces different tools, i.e. analytical methods and visualizations, in business intelligence environments. It especially emphasizes the use of OLAP-based technologies as a tradtional kind of data analysis in contrast to as graph analysis and formal concept analysis as rather new approaches in the area of visual analytics.
The geography of European cross-border banking : the impact of cultural and political factors
(2009)
We investigate the determinants of European banking market integration with a focus on the potentially limiting role of cultural and political factors. Employing a unique data set of European cross-border loans and deposits, the study uses various gravity models that are augmented by societal proxies. While trade-theoretic reasoning can explain part of the surge in cross-border banking, we demonstrate that distance and borders still matter in the geography of European cross-border banking. Moreover, we can identify cultural differences and different legal family origin as important barriers to integration.