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This paper summarizes the findings on marketing automation and suitable tools, especially for companies in the Start-Up and early development phases.
It is based on Nadine Männel's bachelor thesis, which was supervised by Prof. Dr. Monika Engelen from October to December 2018. In addition to researching the basic theory of Start-Ups and Marketing Automation, 12 tools were analysed for their usability in Start-Ups.
The core content of this paper is both to create an understanding of marketing automa-tion and to derive concrete recommendations for applicable tools for marketing automation.
The whole site of the waste disposal centre Leppe in Lindlar has been modified by the project :metabolon into an authentic learning site for knowledge transfer. Addressing all age groups, the project offers insights into environmental knowledge and explains contexts of resources and material flows. The site conditions allow practical outlooks on future energy systems. Following the meta theme of “lifetime learning”, pupils and students are addressed by different modules, considering their individual learning levels.
Aerobic microbial cultivations are industrially important group of processes and pose challenges for the reactor design. In particular, estimation of industrial scale conditions is difficult from laboratory and pilot scale data. Due to complex interaction of gas/liquid phase hydrodynamics, mass transfer parameters and microbial metabolism, both improvement of modelling tools and reactor design are desired. We present an approach to estimate growth conditions in industrial scale reactor by combining black-box metabolic models with CFD-model.
The reactor type used here is Outotec OKTOP9000®, which is used in the industrial hydrometallurgical processes at 900 m3 scale. It is adopted to a laboratory setting and compared to stirred tank reactor (STR) in gas dispersion, mass transfer and yeast cultivation experiments. In addition, a kinetic model for the yeast growth is developed based on literature sources and validated by the laboratory scale batch cultivations. This kinetic model is used along with CFD-model that is developed to describe the flow and mass transfer conditions in the industrial scale reactor.
The laboratory scale experiments show the feasibility of OKTOP9000® reactor when compared to STR, particularly with improved gas handling capacity. The modelling approach shows qualitatively similar behavior in the large scale simulations when compared to laboratory scale cultivations.
Risk-based authentication (RBA) is an adaptive security measure to strengthen password-based authentication. RBA monitors additional implicit features during password entry such as device or geolocation information, and requests additional authentication factors if a certain risk level is detected. RBA is recommended by the NIST digital identity guidelines, is used by several large online services, and offers protection against security risks such as password database leaks, credential stuffing, insecure passwords and large-scale guessing attacks. Despite its relevance, the procedures used by RBA-instrumented online services are currently not disclosed. Consequently, there is little scientific research about RBA, slowing down progress and deeper understanding, making it harder for end users to understand the security provided by the services they use and trust, and hindering the widespread adoption of RBA.
In this paper, with a series of studies on eight popular online services, we (i) analyze which features and combinations/classifiers are used and are useful in practical instances, (ii) develop a framework and a methodology to measure RBA in the wild, and (iii) survey and discuss the differences in the user interface for RBA. Following this, our work provides a first deeper understanding of practical RBA deployments and helps fostering further research in this direction.
Online services such as social networks, online shops, and search engines deliver different content to users depending on their location, browsing history, or client device. Since these services have a major influence on opinion forming, understanding their behavior from a social science perspective is of greatest importance. In addition, technical aspects of services such as security or privacy are becoming more and more relevant for users, providers, and researchers. Due to the lack of essential data sets, automatic black box testing of online services is currently the only way for researchers to investigate these services in a methodical and reproducible manner. However, automatic black box testing of online services is difficult since many of them try to detect and block automated requests to prevent bots from accessing them.
In this paper, we introduce a testing tool that allows researchers to create and automatically run experiments for exploratory studies of online services. The testing tool performs programmed user interactions in such a manner that it can hardly be distinguished from a human user. To evaluate our tool, we conducted - among other things - a large-scale research study on Risk-based Authentication (RBA), which required human-like behavior from the client. We were able to circumvent the bot detection of the investigated online services with the experiments. As this demonstrates the potential of the presented testing tool, it remains to the responsibility of its users to balance the conflicting interests between researchers and service providers as well as to check whether their research programs remain undetected.
Due to the worldwide shortage of petrochemical based resources, the usage of renewable bio-based raw materials for established and novel products becomes increasingly important.[1] Such bio-based resources are already used for the fabrication of a variety of products, e. g. paper, lubricants, detergents or cosmetics. In the future they are expected to emerge in many more applications in industry and household.[1]
A very promising approach relies on the use of glycolipids as a source of hydroxy-oleic acid.[2] Microbial glycolipids are produced for instance via fermentation from natural resources such as plant oils and sugar.[3] After fermentation complex product mixtures are obtained with the composition depending on the microorganism, substrate and fermentation time.[3] The successful use of microbial glycolipids and hydroxy-oleic acid (HOA) derived therefrom as bio-based intermediates requires reliable analytical methods as well as robust manufacturing processes for the synthesis and cleavage of bio-based molecules. In order to obtain hydroxy-oleic acids as bio-based intermediates, the acidic cleavage of microbial derived sophorolipid was investigated. In addition the implementation of HOA in polyurethane (PU) systems was explored.
Multidrug resistance (MDR) in tumors and pathogens remains a major problem in the efficacious treatment of patients by reduction of therapy options and subsequent treatment failure. Various mechanisms are described to be involved in the development of MDR with overexpression of ATP-binding cassette (ABC) transporters reflecting the most extensively studied. These membrane transporters translocate a wide variety of substrates utilizing energy from ATP hydrolysis leading to decreased intracellular drug accumulation and impaired drug efficacy. One treatment strategy might be inhibition of transporter-mediated efflux by small molecules. Isocoumarins and 3,4-dihydroisocoumarins are a large group of natural products derived from various sources with great structural and functional variety, but have so far not been in the focus as potential MDR reversing agents. Thus, three natural products and nine novel 3,4-dihydroisocoumarins were designed and analyzed regarding cytotoxicity induction and inhibition of human ABC transporters P-glycoprotein (P-gp), multidrug resistance-associated protein 1 (MRP1) and breast cancer resistance protein (BCRP) in a variety of human cancer cell lines as well as the yeast ABC transporter Pdr5 in Saccharomyces cerevisiae. Dual inhibitors of P-gp and BCRP and inhibitors of Pdr5 were identified, and distinct structure-activity relationships for transporter inhibition were revealed. The strongest inhibitor of P-gp and BCRP, which inhibited the transporters up to 80 to 90% compared to the respective positive controls, demonstrated the ability to reverse chemotherapy resistance in resistant cancer cell lines up to 5.6-fold. In the case of Pdr5, inhibitors were identified that prevented substrate transport and/or ATPase activity with IC50 values in the low micromolar range. However, cell toxicity was not observed. Molecular docking of the test compounds to P-gp revealed that differences in inhibition capacity were based on different binding affinities to the transporter. Thus, these small molecules provide novel lead structures for further optimization.
The introduction of Feed-in tariffs in the German Renewable Energy Act (EEG) fuelled the growth of anaerobic digestion (AD) industry making Germany the country with highest number of operational AD plants. However, the rapid expansion of AD industry resulted in some unwanted side-effects such as food vs fuel debate, increased prices for electricity and the temporal mismatch between supply and demand of electricity grid. Subsequent amendments in EEG has tried to address some of these issues by reduction in Feed-in tariffs, introduction of a cap on cereal based feedstocks and providing premium for energy production in accordance with market demand. Furthermore, the Feed-in tariffs which were introduced for 20 years are soon going to expire. The changes in legal and political discourse is soon going to introduce some new challanges to the AD industry. This paper has discussed some of these challanges and their potential solutions.
In the last few decades raw material molasses, used in large scale fermentations in the production of bioethanol, citric acid, (baker´s) yeast and yeast extracts, has become more and more expensive. That is why agro-industrial wastes have become an interesting alternative. They are being produced in large volumes every day and represent a serious environmental problem considering its high organic content. The present contribution aims to demonstrate how waste products of wine production can be employed as substrate in bioethanol production. Cultivation of yeast and bioethanol production on molasses and grape pomace extract was studied in flasks in laboratory scale. This work should be regarded as an example of integrated sustainability which demonstrates how the waste from one industrial process is used as feedstock for another.
Water shortage and a rising water demand are prevalent issues on the political agenda worldwide. Available water resources must not only be provided to ensure a domestic and drinking water supply for a steadily increasing population but also for the growing industrial and agricultural sectors. This work outlines how the use of the innovative vacuum multi‐effect membrane distillation contributes to improve the water management efficiency in the following key industry sectors: desalination, drinking water and beverage industry, pharmaceutical, agro and chemical as well as oil and gas industry.