A Comparison of Fair Trade in Selected European Countries
- This paper gives an overview of the development of Fair Trade in six European countries: Austria, France, Germany, the Netherlands, Switzerland and the United Kingdom. After the description of the food retail industry and its market structures in these countries, the main European Fair Trade organizations are analyzed regarding their role within the Fair Trade system. The following part deals with the development of Fair Trade sales in general and with respect to the products coffee, tea, bananas, fruit juice and sugar. An overview of the main activities of national Fair Trade organizations, e.g. public relation activities, completes the analysis. This study shows the enormous upswing of Fair Trade during the last decade and the reasons for this development. Nevertheless, it comes to the conclusion that Fair Trade is still far away from being an essential part of the food retail industry in Europe.
Author: | Jasmin Baumgartl, Ann-Kathrin Boderius, Manfred Kiy, Wiltrud Terlau, Jana Voth |
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URN: | urn:nbn:de:hbz:832-epub4-6084 |
Series (Serial Number): | Forum NIL (1/2014) |
Document Type: | Working Paper |
Language: | English |
Date of Publication (online): | 2014/12/03 |
Tag: | Nachhaltigkeit im Lebensmittelhandel Europe; Fair Trade; Sustainability in food retailing |
Page Number: | 50 |
Institutes: | Wirtschafts- und Rechtswissenschaften (F04) / Fakultät 04 / Schmalenbach Institut für Wirtschaftswissenschaften |
Dewey Decimal Classification: | 300 Sozialwissenschaften / 330 Wirtschaft |
JEL-Classification: | M Business Administration and Business Economics; Marketing; Accounting |
Open Access: | Open Access |
Licence (German): | ![]() |